Gary Vaynerchuk, the founder of VeeFriends and a well-known online businessman, is significantly rebranding his NFT strategic consulting company as VaynerNFT. This comes as news broke last May 2022 about a fresh trademark application focused on Vaynerchuk: Vayner3.

This branch of Vaynerchuk’s several internet-related businesses has a new name as of right now. It represents a significant shift in the company’s approach as well as Vaynerchuk’s ongoing dedication to NFTs and Web3 as a whole.

This demonstrates the company’s ability to weather the coming crypto winter, and they’re hoping to bring anyone looking to work with them along for the trip.

“Vayner3 is reinforcing its conviction that Web3 technology cannot be disregarded. Blockchain technology will have an impact on every single industry, business, and owner of intellectual property. Web3 will continue to be built on NFT technology, but the market is vast. Vayner3 president Avery Akkineni stated in an interview with nft today that the company wants to make sure they can realize the most ambitious Web3 plans.

Content is vital:

Some in the community interpreted Vaynerchuk’s bold tweet in 2021 that 98 percent of NFT projects “would likely end up being disastrous investments for many that bought them” as the entrepreneur creating doubt and worry in the market.

What is Gary Vee doing now that the industry as a whole is experiencing a severe downturn that has claimed a good number of lives?

Building. The 46-year-old entrepreneur still has his hands all over the NFT business despite the current situation of the market. If his past performance is any indication, this endorsement might have a significant impact on the community going ahead. In the same way that Vaynerchuk wagered on e-commerce over 20 years ago and social media over ten years ago, the internet tycoon is (still) wagering on NFTs today.

How has that been going, then? Since its start in 2021, VeeFriends has generated sales volumes of more than 53,000 ETH, which, at the time of writing, would be worth more than $60 million in today’s dollars.

Owners later had the chance to attend VeeCon, a celebration of both the greater NFT area as a whole as well as the community Vaynerchuk helped create with VeeFriends. VeeFriends Series 2 has generated revenue of around 22.5K ETH, or almost $27 million.

Demonstrating Commitment

Vaynerchuk has stated categorically that cautious, gradual growth is the key to the NFT space’s continuing growth, weak market or not. It would be a start if more established brands and businesses adopted blockchain technology, which has the ability to change the world. In Vayner3’s opinion, they are ideally situated to meet that challenge head-on.

Ears Pointing Downward

In order to draw in new clients, the consultancy also plans to intensify its education-first approach. According to their press announcement, IRL initiatives will be the driving force behind this, including awareness campaigns at important conferences like Art Basel and SXSW and the distribution of “collaborative instructional videos and whitepapers, with the likes of Reddit and NAS Academy.”

Vayner3 hasn’t simply been focusing on how large companies have been acting in relation to Web3 during the past year, either. In addition, they are keeping a careful eye on local developments as Web3 technologies gradually become commonplace.

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