Mattel has signed a multi-year collaboration with an NFT marketplace, Mastercard is planned to allow cardholders purchase NFTs directly with their cards, and NFT owners can earn millions of dollars through intellectual property rights for their NFTs, according to this week’s newsletter.

Those interested in NFTs can also read more about the decline in floor pricing for popular collections like Bored Ape Yacht Club (BAYC) and CryptoPunks, as well as Seth Green’s reunion with his BAYC NFT in this week’s Nifty News roundup.

Mattel signs multi-year deal with Cryptoys in the Barbie universe NFT (new-fangled technology) market

Mattel, a well-known toy company, teamed up with NFT marketplace Cryptoys to make its brands like Barbie and Hot Wheels available as playable NFTs in a metaverse. The toy company’s president, Richard Dickson, feels there are prospects for the brand in the metaverse. The toys will be featured in OnChain Studios’ Cryptoys metaverse as well as other games produced by the company.

The studio plans to launch the Cryptoys NFT marketplace on top of Flow’s blockchain in the summer of 2022. Mattel has previously dabbled in the NFT sector, signing a deal with the Wax blockchain to offer a Hot Wheels NFT collection in 2021.

2.9 billion Mastercard cards will be able to make direct NFT purchases.

Fiat currency holders must first convert their funds into cryptocurrency before purchasing NFTs. Mastercard, a financial services corporation, wants to change that by allowing its 2.9 billion cards to buy NFTs directly without having to first buy crypto.

Immutable X, Candy Digital, The Sandbox, Mintable, Spring, and NFT Gateway are among the biggest NFT markets that have worked with the financial giant to implement a payment option that allows consumers to buy NFTs directly. Aside from the marketplaces, Mastercard has partnered with MoonPay, a crypto on-ramp and off-ramp service provider.

According to the founder of Apocalyptic Apes, NFT holders can earn millions through IP rights.

BAYC owners can benefit by “licensing their apes for commercial usage,” according to Starkov. Other collections, too, can do this, according to the Apocalyptic Apes CEO. People must first hold and wait for the project behind their NFTs to evolve, according to Starkov.