To assist its staff and clients in pursuing growth prospects in the digital age, KPMG, one of the Big Four accountancy firms in Canada and the United States, has announced the creation of its first metaverse collaboration hub.

With a new collaborative hub that uses Web3 to connect staff, clients, and others, KPMG is embracing the metaverse. The metaverse center is the “signature element” of the company’s $30 million investment in Web3 experiences this year.

The hub will be centered on education, collaboration, training, events, and workshops, according to a Tuesday report by Fortune. Cliff Justice, the U.S. leader of enterprise innovation at KPMG, claimed that while it is already being used for these things, KPMG plans to hire people to build it and expand it over time.

The company’s long-term goal is to investigate more potential metaverse use cases in industries like health care, consumer goods, retail, media, and financial services.

KPMG’s deputy chair and chief operating officer in the United States, Laura Newinski, said:

“The metaverse is a market opportunity, a means of re-engaging talent, and a means of bringing individuals from all over the world together through a new collaborative experience.”

As part of its innovation strategy, the companies will keep looking into opportunities in the crypto and Web 3.0 sectors, as well as co-creating innovative tools and solutions that offer crucial insights, introducing immersive learning and development platforms, hiring talent to contribute knowledge, and navigating the shifting intersection of the physical and digital worlds.

Interest in the metaverse has increased as a result of the COVID-19 pandemic. As more people work and attend school online, there has been an increase in the quest for strategies to make internet contact more lifelike. One of the largest American banks, JPMorgan, made news earlier this year when it published a paper calling metaverse technology a “one trillion-dollar potential” and set up its own virtual headquarters in the Decentraland (MANA) metaverse.