NFTs appear to be progressively making their way into the mainstream social media industry in 2022. Twitter added NFT profile image verification in January, and Instagram provided in-app NFT choices in mid-May. Linktree has now entered the fold, less than a week later.

The link-in-bio service has teamed up with OpenSea to add a number of NFT-related services to its platform.

Web2 audiences are being linked to Web3 projects.

More than 23 million Linktree users now have access to three new NFT features that will help them connect their Web2 audience to their Web3 initiatives.

The first is a link to the NFT Gallery. Users can use this tool to create a gallery of up to six NFTs in their Linktree. Only the Metamask wallet and the OpenSea marketplace are now available, but Linktree promises that more options will be added shortly.

Using their artwork as PFPs on social media sites like Twitter, several NFT holders have formed online personas around their work. That identification can now be found on Linktree as well. Users can stylize Linktree with their NFTs using the NFT Profile Image and Background tool, which helps to strengthen a Web3 identity. Plus, each NFT is verified by Linktree using a hexagonal frame and badge.

NFT Locks is Linktree’s third addition. Creators can use this functionality to lock their Linktree links with a contact address. This restricts access to private links to visitors who own an NFT from a certain collection. The idea is to make it easy for artists to distribute incentives to NFT owners, such as merch and exclusive material.

NFTs provide content developers several options.

The NFT market is predicted to increase by $147.24 billion over the next four years. However, Linktree and Meta are interested in NFTs and other Web3 technologies for reasons other than their market potential. New communities of artists, collectors, and social media influencers could emerge as a result of these digital tokens.